Expert Review

Russ Ruffino: Clients on Demand Review – Is it Worth the Cost?

Do you have an online business and would like to get better-paying clients? Would you like to expand in a smart way?


Russ Ruffino has set up Clients on Demand. They will teach you methods to cut down on endless marketing and teach you to focus on finding fewer, but better-paying clients.

This program is not for newbies. You should already be an experienced coach or consultant in order to get the most out of this course.

Russ Ruffino: Introduction

Russ Ruffino
Russ Ruffino: Clients on Demand Review

Russ describes the process thus, “Clients on Demand will teach you how to command the rates you want, and reach out to people who really want your services. The plan is to work with 40-50 clients per month, charge them $3,000 – $10,000, and work with them 100% online.”

This all sounds very promising, so I will investigate further…

Have you ever dreamed of being rich? A big house with a luxury car outside and a yacht in the harbor?

It seems impossible right now, doesn’t it?

Well, I can tell you it is possible with the right business set-up, the right training and plenty of hard work.

Join me… I will study Clients on Demand further and review all of the details in full. This could be a business opportunity to change your life!

The information you require is just a few scrolls away…

Clients on Demand: Worth the Cost?

Clients on Demand

There are courses which are similar to Clients on Demand, but nothing that is quite the same. There are a lot of unique elements, both good and bad.

You may be thinking, what’s different about Russ Ruffino – is it a scam?

I will answer that a bit later after my review, but the company has plenty of positive feedback online and has won some awards for their fast growth. This does suggest that they are credible.

The bigger questions are – will I actually learn anything and will I get value for money?

I will explore these questions further and address them later in my review.

Review of the Pros and Cons of Clients on Demand

As this is a slightly different business course than most others available I want to understand it clearly by going through the positives and negatives associated with it. First up, the pros. These include:

  • The support process for Clients on Demand is excellent. They concentrate on helping you every step of the way, from setting up the content for your webinars to Facebook campaigns etc. They work with you on a human level also, so you can eliminate doubts, work harder and get through tough times and stay positive and motivated. I found this hugely encouraging and made me feel I was not alone in growing my business and that someone always had my back. There is always someone to turn to for advice. There is a full team to offer you “ongoing mindset support.”
  • The process they teach is remarkably simple. It is just four steps: list a Facebook Ad… which leads to a Webinar Registration Page…  hold the Webinar… make a Phone Call to sign up the client. This is the same method that Clients on Demand use and they claim massive profits. I can see the potential of this system. If you attract enough applicants to the webinar you only need a fairly small percentage to sign up and you will be in profit. The best part is that this can run 100% online.
  • I thought the coursework was extremely well put together and I was impressed with their content about using Facebook and the importance of getting the copy for advertising right. They even have a copywriter on hand to analyze what you do. This is one of the strong points for Clients on Demand in my opinion.

Some Positives for Clients on Demand

We have seen some decent positives for what Russ Ruffino is offering, so for the sake of balance, let’s look at the cons. These include:

  • Clients on Demand do not follow your progress as well as they should. If you don’t schedule a call when they ask you to there is no follow up, it just passes by. I also got notifications congratulating me on passing parts of the course when I hadn’t completed it.
  • There is a dimension to their system that reminds me of multi-level marketing. This is not necessarily a bad thing, but what happens when you hold a webinar for all of the people your Facebook Ads attract, and then the people you sign up do the same, and the process continues? Eventually, there are no new people to sign up, right? This means this is not a feasible long term business model.
  • It seems to me there is something strange about the company employees. I checked out LinkedIn and most are not listed there or make no mention of Clients on Demand. This aroused my suspicion, so I checked further. The website does not list a registered company address, there are no company email or individual staff email addresses listed. It all seems very strange. It almost seems as if this is a tiny operation trying to appear to be a big deal. They really give the impression of being evasive.
  • The sales call they make to persuade you to enroll can come across as extremely scripted and overly aggressive. I was not impressed with whomever it was that called me, and I only signed up as I was interested in learning about this business model.
  • The price they charge to enroll can be an issue for some people. Personally I didn’t have too much of an issue with it, but for someone still struggling or fairly new to their industry it is a lot of money to find. I suggest you keep an eye out for some promo deals or special offers.

This course is a real mixed bag, a mixture of awesome and disappointing!

Please keep reading… I am about to give my final verdict…

Conclusion about Russ Ruffino’s Course

I was intrigued to try this course, as I had been impressed by an interview Russ Ruffino had given. It seemed like something different. Unfortunately, I didn’t think I was getting good value overall. It is certainly not a scam in my opinion and I am sure it does work out for some people and they are a legit outfit as they provide the coursework they claim to, but the lack of organization bothered me

In some ways doing this course was a really strange experience. Some parts were excellent like the course content, whereas others seemed completely disorganized. I think Russ Ruffino seems like a good guy with boundless energy, but in my opinion, he needs to improve his staff.

What’s the real story?

I have some doubts about the company’s real size and employees. Something’s not right about the way they present themselves, it all seems too evasive. Am I supposed to believe that the “expert” coaches who will train me to charge large fees to select clients can’t put a decent LinkedIn profile on the web?

I suspect Clients on Demand are not as big or professional as they like to portray.

Bottom line?

I cannot recommend Clients on Demand as I doubt their true expertise and I remain unconvinced that their methods will work.

If you wish to improve your ability to find well-paying clients I suggest you invest your time, effort and money in one of the other courses available online.

3.5 Total Score
Not Recommended

I cannot recommend Clients on Demand as I doubt their true expertise and I remain unconvinced that their methods will work.

3.5Expert Score
Brand Value
Value for Money
2User's score
Brand Value
Value for Money
  • Good Energy
  • Good Marketing
  • Good Branding
  • No Follow-ups
  • Smells like MLM
  • Shady Employees
  • Overly Aggressive
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  1. My Review: I signed up as a “newbie” coach and either got burned, or was in waaaay over my head. I had just gotten out of coaching school and loved the prospect of making coaching my career. COD was the first marketing program I purchased with such high hopes and aspirations. I am a very motivated and smart person with a Bachelors degree in Marketing, but found this program unbelievably difficult for as simple as they sell it to be.

    I tried 5-6 different “I help X do Y…” mission statements and copywriting by the team. The copywriters were pretty awesome, but all had different opinions on what would work and what wouldn’t. The 8 weeks flew by and time was up to get any more direct coaching help. I was obviously not ready for this program and paid well over $9000 for it. I am 100% willing to take responsibility for not researching it more and lack of clarity as a new coach. In the silver lining, I learned a new business model for coaching. They also had some excellent information that stuck with me.

    After building my excitement and the wonderful job they did selling the hell out of this program (which they’re great at – that’s their job), I took a loan out to pay for this program per their aggressive encouragement to “be resourceful”. They actually teach you in the program to pressure prospects to take out a loan or borrow from relatives if they can’t afford your program. This was a psychological sales tactic with promises of how fast you would be able to pay it back. Make them feel “not enough” without it.

    The expectation was not clear before starting that it would cost another large chunk of money to invest in online advertising, then a third large chunk of money to pay for continued coaching. I felt very surprised by the additional investment expectations.

    I tried my d*mned hardest for the 8 weeks, then had to throw in the towel because I was straight up confused, defeated, and at that point completely out of money. I really don’t know who actually finished it and saw results. A few people had some amazing results that they put on a pedestal.

    What rubbed me the wrong way the most was the drinking-the-kool-aide “everything-we-come-across-will-be-a-major-success” mentality. The coach said verbatim on the call, “this is actually a fantastic program for newbies!” and created some BS reason. It worked and inflated my ego at the moment. However, I can attest – NO – it is definitely not a good fit for newbies! That coach was obviously very seasoned and not in my newbie shoes. Wishful thinking.

    I agree with the review above about challenging them to some transparency. Their sales tactics are very aggressive and the testimonials & results seem quite inflated. In hindsight and as a word of advice, I would plan for about $30k investment at the end of the day, and you better know already who you serve and how you serve them best. If you like sales and doing hard-close sales, then it could work for you. Aggressive sales is not for me, no thanks. This program showed me the scammy side of the coaching industry and how to sell your services with little to no experience or credibility. Just be careful with these guys.

    The expectation I had going into it, the fledgling results, and the incredible stress that came out of it was not worth it to me. I got crushed under that machine’s weight and learned some very big (albeit painful) lessons. I feel like I basically flushed $9000 down the drain. In the spirit of staying optimistic, who knows, maybe once I’m more seasoned, I’ll give the webinar funnel another shot. Best of luck.

  2. Was a Customer in 2017 and did not have the best experience after signing on because of the short time frame imposed on you once you start. It’s 8 weeks and then you need to pay more to get the help you need or it’s a bust. I wish I knew in addition to the $9k price tag that there needs to be hundreds to thousands of dollars more budgeted for the ad spend on facebook and twitter etc. Did not get much help with ad targeting and honestly felt abandoned. Russ is charismatic but does seem more interested in making the sale than making sure you are successful because he has no incentive to do so since there are no refunds.

    There used to be a site that reviewed Russ’ business practices and the comments section unexpectedly blew up with honest and sad accounts of people who felt taken advantage of by Clients on Demand since there was no recourse for them. I think that page was taken down by Russ and his team but I thought it was helpful to anyone trying to make an informed decision about his program. You can google Russ Ruffino lawsuit and read about it since it is public record.

    I bring this up because it seems strange to me that the reviews on trustpilot are overwhelmingly positive by people who have only written 1 review and who sound and write similarly (super positive, writing in CAPS). That is how it sounded in Russ’ facebook group. But the reviews on that site that was taken down were specific about results and actions taken in the program. Something does not add up.

    Please make an informed decision before you commit any large amount of money for your small business and goals. There is no rush and there is no pressure to do anything impulsive despite what salesmen would have you think You deserve to be fully informed and have mentors who have your best interest in mind. Period.

  3. 1
    Brand Value
    Value for Money

    The average cost is approx $12,000 for Clients on Demand (8 week program). Their higher level Millionaire Alliance is about $30,000 (probably higher now). I was a member of both so I speak from insider experience in my review here as of Dec 2019.


    A couple of years ago they said they were taking on about 100 new customers in Clients on Demand each month. That’s 1200 new customers of Clients on Demand every year, minimum. That’s 2400 souls in just the past 2 years alone. Now, the enormous elephant in the room is, where are those thousands of people’s testimonials showing results? Their trust pilot has only 220 reviews as of this writing. They are almost 100% positive. That sounds great until you dig a little deeper. Firstly, Clients on Demand are asking these people to leave a review (they aren’t doing it off their own initiative) and secondly, if you read through each testimonial it’s VERY clear that only a TINY fraction of the 5 star testimonials are actually talking about getting the end outcome/result – i.e. their investment back and smashing their income goals. They are mostly talking about how great the CULTURE is and how NICE everyone is and how AMAZING the support is…but very little ACTUAL business results. This is because there is a kind of cult-like culture developed within COD in that everyone is so insanely positive that even the slightest utterance of any sort of negativity is immediately shut down, you’re branded a negative influence and you become at risk of being excommunicated from the “Rockstars” community. They like to call themselves Rockstars a lot. I’m ashamed to admit that the ‘cult’ of COD is so strong that even now I don’t want to reveal my identity in this comment because I would risk ridicule and cutting of ties from people I have successfully networked with inside the program.

    So thousands of people enrolled into Clients on Demand and a just tiny % getting real results. That is why the company put a disclaimer at the bottom of their website but in my opinion it’s definitely not clear enough just how tiny the percentage of people making a return on their investment is and I wouldn’t be at all surprised if Russ Ruffino is paid a visit by the FTC (Bureau of Consumer Protection) in the very near future.

    Remember that it was only 5 years ago (about 2013) when the owner Russ Ruffino gave up his bartending job (because all business marketing experts get a great education serving people drinks for minimum wage?) and decided to try his luck putting together a course on digital marketing largely based on existing established marketers courses like Frank Kern’s Ultimate Webinar Blueprint, Russell Brunson’s Perfect Webinar and from the original ‘high ticket’ guy Kevin Nations – who Russ bought courses from all these people. The thing is Russ, could sell ice to Eskimos (that’s his gift) because of his natural charisma (read: salesman). He also took acting classes in the past (tried to make it in Hollywood would you believe!). All this is verifiable if you google it.

    I considered not posting this because I know it will deter some people from signing up that could have their lives changed by signing up for this course, however, they would be the tiny minority and so I hope this comment at the very least educates you on the program so if you do sign up, you go in with eyes wide open and not seduced by the charisma and lights.

    If Russ Ruffino ever reads this comment I would challenge him to be audited and publish the exact percentages of people receiving a return on investment at a base minimum – nevermind the results that are promised – because I seriously don’t know how we can live happily with himself knowing that most of the money he makes is not based in getting those people results.

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