Lately, I was shocked to hear about the horrible experience my friend’s company had working with Grow Smart Marketing. Grow Smart Marketing is a marketing agency for the healthcare sector in the United States of America. The agency boosts the marketing strategies of local business, they call it ’Local buzz’. For my friend’s company, they decided to provide their service called local optimization. It means to build or improve the presence of the company on local listing pages, maps and review sites. This helps to grow the local SEO of the company and its visibilities as well. The agency gave him a budget and a period to work on its marketing strategies. After a period, they reported back to my friend declaring that the strategies might not turn out to be a success. They insisted on change in few plans which eventually pushed the budget and time frame. The contract was edited and adding a few more clauses. My friend’s company waited for long without any constructive results and paid a heavy fee, only to receive reviews and opinions which are generated from the bots. There was actually no improvement in sales or public relation, stead the customers became reluctant after seeing the fake reviews. And the marketing agency is not responsible for this. According to them, they have done their job. The company aimed at improving their marketing strategies to receive honest and organic criticism and reviews from customers. But just the opposite happened. The agency used bots to write fake reviews on the pages, which results in no improvement at all. Now, my friend is in a helpless situation. For a local company, it was a big blow. Currently, the company is planning to take action against the agency. They are engaging with a better marketing agency who could improve its productivity. The paid promotion strategy was misused by Grow Smart Marketing.